If you have an established blog or Instagram account, you may be asking yourself about monetization. Influencer marketing is on the rise in 2019, and according to BigCommerce.com, 65% of Influencer marketing budgets will increase in 2019, and most companies spend between $1,000-10,000 on sponsored influencer posts.
How many followers do I need to start making money?
In 2019, there is no longer a certain number of followers you need to start monetizing. In recent years, companies have shifted their attention towards micro-influencers who have a smaller but more loyal and targeted following. If you live in Australia, the U.K, Canada or the United States (where influencer marketing is the most developed) you can start monetizing at 1,000 followers!
Do I need to wait for brands to contact me?
Absolutely not. I started reaching out to hotels and brands whenever I came across what I believed to be good fit for my profile, and 80% of the time the response is positive. If you have an idea or a pitch, don’t wait to be contacted! Find the email of the person responsible for marketing and social media relations and make them an offer. There are thousands of other influencers across platforms in 2019, if you don’t make an effort to be seen, you may miss a great opportunity.
Do’s and Don’t for Pitching a Brand or Hotel
I personally make offers to hotels only as I focus on commercial photography. However, the etiquette applies to different industries across the board.
DO – Make a connection with the brand before you send the pitch. Spend a few months watching their IG Stories and leaving insightful comments on their posts.
DON’T – Follow a brand or hotel and immediately send a pitch to them 24 hours later. This screams “I am just doing this to get paid!” Brands are looking for genuine interest rather than someone who wants a quick payout.
DO – Contact brands or hotels that you like. There is nothing worse than seeing a blogger or content creator trying to sell you something they would never use themselves (diet pills, vitamins). I immediately unfollow someone who is trying to sell something useless or potentially dangerous.
DON’T – use the word “free” or “influencer”
A bad pitch – Hi my name is Alex and I am an influencer. I saw your brand on Instagram and I would love to stay for free in exchange for me promoting you on my blog and Instagram.
A good pitch – Dear (insert name of marketing individual)
– explain what you can offer (blog posts, reviews, Instagram photography, HD video, drone shots, stock photos)
– give them some statistics about your Instagram (age/gender/geographical location)
– explain why you are writing to them specifically and how you may be a good fit for a campaign
DO – Send a media kit. If you have a media kit available with up to date information about yourself, past projects and services, you will come off as a professional rather than someone looking to get free stuff.
What to include in a media kit?
– demographics (with a screenshot sample)
– engagement rate
– the services you offer
– samples of past work
– a mini biography explaining who you are and what your personal brand is about
DO – Know your value. If you are a great content creator or photographer with established social media profiles, there is no reason to be working for free unless you want that specific hotel stay or product. Brands have also been known to take advantage of content creators who are willing to work for free!
How much should I charge?
There is no “one size fits all” answer to this question. The best way to determine your rates is to customize your offer based on what the brand is asking you to create. If the request is to post a few sponsored Instagram stories, your rate would be significantly lower than if you were asked to create a drone video, a series of stock photos or an IGTV upload.
My formula: fixed rate per hour + product deliverables + social media exposure + editing
P.S If you need help creating a successful pitch or media kit, you can reach out to me and asking for my hourly consultation rates!